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Rebuilding The Brand: How Harley-Davidson Became King Of The Road new riders most importantly

SKU: 43097435680

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Description

most importantly

innovative machines that inspired a generation

spending the night in a Mexican brothel

this book is filled with many rare photos that track the evolution of Honda's 72-cc motorcycles and unravels their mystery

Rebuilding The Brand: How Harley-Davidson Became King Of The Road new riders most importantlyIn the early 1980s, Harley Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard for both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley Davidson brand was tarnished. What's more, the charges were true. By the mid 1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom

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