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RESEARCH METHODS FOR MEDIA AND COMMUNICATION ECM211 and shows how to produce

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RESEARCH METHODS FOR MEDIA AND COMMUNICATION ECM211 and shows how to produceResearch Methods in Media and Communication (Second Edition) is an engaging and easy to read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations. This user friendly text guides students through the

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