heated tobacco discounts Products: Philip Morris International IQOS Heated Tobacco Technology &

It?s hard for me to imagine why this is as popular as it is

national averages are a starting point, not a strategy Heated tobacco products and cigars are far more price-sensitive than traditional cigarettes, requiring product-specific pricing models Cross-price elasticity means a price change on one SKU shifts volume across your portfolio Automated, elasticity-informed pricing tools reduce compliance risk and revenue leakage across 50+ tax jurisdictions A 10% increase in cigarette prices reduces consumption by roughly 4% in high-income countries

Finally, we need to recognise that young people have a right to be protected from an industry that has worked deviously to ensnare them in a lifetime of addiction

Together, we can phase cigarettes off the commercial market