So my first thoughts are, its good that somebody is doing [a] deep dive into real patients, and looking to see how outcomes might change in people who are using these e-cigarette and vaping products, Broman said
Every time you expose it, it says something about you
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
It is used in India, Bangladesh, and Nepal