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We havent really talked about the father of Pollys children
In four studies, three using an experimental between-subjects design [36], [48], [49] and one an experimental within-subjects design [42], comparisons were made of the perceived attractiveness of branded packs against a series of packs retaining progressively fewer original brand elements (brand name font, colour, descriptor terms such as smooth, and so on)
We opted for this approach to provide structure to the exercise: a completely organic sorting process, with participants collectively producing their own appealing and unappealing groups would have been time consuming and burdensome for participants in this particular study
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