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Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Sign In or Create an Account I dont believe tobacco companies should be allowed to build brand loyalty with children, for a product that could kill them, federal Health Minister Jane Philpott said earlier this week, when she announced a three-month consultation period
Because of these features, they are often favoured by smokers looking for an alternative to cigarettes
At the time, this event was regarded as signifying "the death of a brand" and the advent of a "value-minded" consumer generation who pay more attention to the real value of products and not the brand names
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