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While Marlboro continues to lead as the most valuable tobacco brand for the 10th consecutive year, the industry is undergoing significant transformation, said Richard Haigh, global managing director at Brand Finance

In Germany, the proportion of people between the ages of 16 and 29 who say they have ever used e-cigarettes rose from 11% in 2023 to 18% E-cigarette and Vape Market Players: Allo Technology Shenzhen Co

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Commercially produced cigarettes are made up of: People smoke because they find it enjoyable