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This regulatory change reflects a broader public health goal: to reduce the appeal of cigarettes and discourage misleading marketing tactics

In June 1994, not content to refute the Environmental Protection Agencys (EPA) report declaring secondhand smoke a Class-A carcinogen through its own submissions to peer-reviewed scientific journals or in public debates at medical conferences, Philip Morris took out a series of full-page ads in The Wall Street Journal, USA Today, The New York Times, and other newspapers castigating the EPA for having manipulated science to serve a political cause. Its hard to think of a more pristine example of the pot calling the kettle black

So far hes made some short film vignettes, with plans to work his way to something bigger

What Is the Healthiest Thing to Smoke