Rdiger Krech, Director of the Department of Health Promotion at WHO, said of the creation of a chatbot to help smokers quit: "To help tobacco users commit to and succeed in quitting smoking, we are using digital tools that will launch the WHO Quit Smoking campaign chatbot and dialogue, using artificial intelligence, with, a virtual health advisor, and offer advocacy materials in 30 languages." This AI-powered digital health agent aims to dispel the - often false - beliefs around COVID-19 and tobacco and help consumers develop free personalized plans to quit smoking
Brand recognition was high, with virtually all (99.7%) participants reporting that they had heard of the Marlboro brand
"It brings together variety, dipping, and shareability in a format that feels new, while staying true to the great value and convenience our fans expect." Created to sit at the intersection of pizza, appetizers, and snacks, Four-N-One Stix offers a flexible option for group hangouts, casual get-togethers, family nights, and late-day cravings
doi: 10.1104/pp.122.2.481 26 RozovS