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That old 'I'm buying them for my mum' excuse will no longer cut muster for Italian schoolkids

But demand for beedi is on the increase, as tax hikes (by Rs.3.5 per stick last year and by Rs.5 a stick this June) on regular cigarettes force smokers to look for cheaper alternatives

For these three questions, the lozenge had the highest number of negative responses (13 scores) with 21 (65.6%), 24 (75.0%) and 25 (78.1%) respectively, followed by the NP with 9 (27.3%), 10 (30.3%) and 15 (45.5%) respectively, and finally the gum with 3 (9.4%), 2 (6.3%) and 4 (12.5%)

"It's like listening to something on vinyl versus your iPhone," Sullivan says