For current vapers who mainly use disposable vapes, the most popular brands in 2026 were Lost Mary (44%), Elf Bar (36%), Crystal Bar (30%) and Blu Bar (13%) For current vapers who mainly use cartridge type devices, the most popular brands were Lost Mary (29%), Elf Bar (18%), Crystal (14%), Vuse (11%) and IVG (11%)
Medium Smoker: If you smoked 6-10 cigarettes a day, we suggest trying higher nic concentrations between 6-12mg/ml
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Regional Insights North America Smoking Cessation Market Trends and Insights North America accounted for approximately 47.0% of the global smoking cessation market in 2025, led by strong reimbursement frameworks, stringent tobacco control regulations, and broad adoption of prescription therapies and digital cessation programs