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He said: The demand for heated tobacco products will continue to grow as more adult smokers seek better alternatives. Globally, the total number of adult IQOS users at the end of 2023 was estimated at about 28.6million (up by 3.7million versus December 2022), of which around 20.8million had switched to IQOS and stopped smoking

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It took nearly a century of scientific investigation from the mid-1800s to the landmark US Surgeon Generals report in 1964 before smoking was officially recognized as a cause of lung cancer, the researchers said, according to a news release

It can be consumed in various forms such as oils and drops, vaporizers, candies, gum and capsules