e-cigarette market U.S. & Vape Size And Share Report, 2030 E-Cigarette Market Opportunities, Growth Outlook,

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The Theory of Planned Behaviour (TPB): The TPB posits that behavioural intention is the most direct predictor of behaviour, and that this intention is determined by three core constructs: attitudes toward the behaviour, subjective norms (perceived social pressure), and perceived behavioural control (self-efficacy) [62,63,64]

The study shows that menthol cigarette advertising today mirrors messaging that has been used since the mid-20th century, emphasizing coolness and freshness

However, this can vary based on factors like tobacco type, cigarette design, and individual smoking habits