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Additionally, the L&M filter was portrayed as futuristic and scientifically advanced through the Live Modern campaign the Miracle Tip was thus tied in with modernity and dubbed a modern miracle. Further miraculous were L&Ms claims to flavor and protection, represented in another L&M ad campaign, just what the doctor ordered. This slogan can be found on a few of the advertisements in this theme as well

Levin is a writer chronicling the exploits of famous gunslinger Jim "Boy" Calloway, but because his subject spends much of his time passed out drunk, Levin is desperate for more material to flesh out his book

ISBN 978-1-59213-480-9

Reynolds Tobacco