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The addition of fruit notes creates a lighter and fresher sensation that many smokers find more enjoyable in social settings or casual routines

It alters how the brain senses taste and pain, creating a cooling effect that makes cigarette smoke feel smoother and easier to inhale

Given Walmarts larger customer base and footprint, the impact could be even wider, disrupting the cigarette market, which saw sales of $95 billion last year, the majority of which took place in gas stations and convenience stores

Its sweeter tones of marzipan and cinnamon are buttressed by bolder impressions of coffee, almond and leather for a satisfying, sophisticated smoke