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For example, a restaurant that wants to sell alcohol for on-premises consumption needs a different license than a grocery store wanting to sell packaged liquor and tobacco

Auckland: Penguin Books

Yet it would still be another four years before Phillip Morris launched Virginia Slims, the first brand marketed specifically to women and the last tobacco campaign to air on television: a one-minute genealogy of women smokers from Flapper to Female Lib, in the campaigns signature style

Governments Committee on Public Information (CPI) in WWI, the American Tobacco Company tracked him down to start cooking up ways to appeal to an increasingly liberated demographic: women