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These factors, combined with the regions established consumer base and regulatory frameworks, make Europe not only the largest market by volume but also strategically critical for global e-cigarette manufacturers navigating evolving public health policies

Flavor-Folded Tips Some filters do more than shape the smoke

If you pre-weight, or decant in the pantry, cardboard and plastic are kept out of production

Supplementary Material A Contributorship Form detailing each authors specific involvement with this content, as well as any supplementary data, are available online at Acknowledgments We thank all of our in-country collaborators for their expertise and assistance with data collection (names of collaborating organizations can be found at We also thank Stephanie Ng, Adami Osho, Kara Robinson, Deana Tremble, Rebecca Lesser, and Mustafa Sakib for coding the tobacco packs for design features and marketing appeals