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One of the hardest things Ive ever done in my life

Here is a scathing ad from way back in 1965 just skewering Big Tobacco with a Us Cigarette Makers Would Rather Fight than Quit ad, mocking the old, long running Tareyton cigarette campaign of Id rather fight than switch. As a smoker smokes a dollar bill, the ad for Carry On reads: You think were going to let our billion-dollar industry go up in smoke

Read more on the topic here or listen to the recent podcast from Huberman Lab.

But we are deeply troubled by signals that the administration will fall well short of taking the bold action necessary to end this nationwide epidemic