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Clumsy and heavy-handed state interventions that rely on scaremongering invariably fail because the health risks of smoking are already well known. Mr Clark added that more regulation was not the solution, and instead the Government should encourage consumers to switch voluntarily to harm reduction products like e-cigarettes. Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments

Like much of the industry at the time, Philip Morris primarily targeted male smokers

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