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The hard pack is designed to make the smoker look at the brand name and logo on the top of the pack every time on opening, keeping the brand fresh in the consumer's mind and potentially increasing brand loyalty
However, viewed in light of smoking habits in 1963, just before the Surgeon Generals first report was published, it was a radical step As recently as the year prior, the Society of Actuaries had sponsored a panel discussion on using smoking as a risk factor, the general consensus being that this was totally impracticable in underwriting life insurance Were the first major insurance company to do something about it we have a lower rate for non-smokers The initial nationally placed magazine and newspaper advertisement by State Mutual of America for its Preferred Protection plan for men and women who havent smoked a cigarette for at least a year April 1964 State Mutual studied the Surgeon Generals Report with great care, And we came to this conclusion: the non-cigarette smoker, in our opinion, is a better life insurance risk
The tribes controlled by Powhatan did not have the same technology as the English who sailed up "Powhatan's River" (James River) in 1607, but the Native Americans had sufficient weapons and courage to preserve their way of life in parallel with the English for several decades
