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Published 4:00 am Friday, February 19, 2010 When it comes to new rules for marketing so-called light cigarettes, tobacco companies plan to honor the letter of the law but to shade the truth, critics say

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This forms the foundation of a credible sustainable procurement strategy

Additionally, the FDA should use the lessons learned from cigarette branding when considering regulation of alternative products such as electronic cigarettes and heated tobacco products, novel products that use descriptors to convey information about flavor and other characteristics that can influence perceptions of harm and appeal 40 .