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The new EU tobacco products directive went into effect May 2016, meaning that all tobacco packaging and hand-rolled cigarette containers must include large and graphic pictorial health warnings, which will cover 65% of the packaging, with additional warning messages on every packet

Most users are between ages 18-24

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In fact, illegal trade comprising smuggled foreign and domestically manufactured tax-evaded cigarettes is estimated to constitute one-fifth of the overall cigarette industry in India and is estimated to cost the exchequer a revenue loss of more than Rs 9,000 crore per annum." The new GHW will encourage the flow of illegal trade of brands owned by international companies into the country since such brands are manufactured in many jurisdictions which do not mandate the printing of graphic health warnings on cigarette packages as applicable in India, it added