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Key challenges include declining smoking prevalence in developed markets reducing the potential customer pool, the risk of duty free tobacco allowance reductions by regulators pursuing public health objectives, potential restrictions on tobacco promotions and displays within duty free environments under WHO FCTC guidelines, and growing competition for consumer tobacco spend from next-generation products including e-cigarettes, heated tobacco products, and nicotine pouches

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Researchers concluded that the results were suggestive, and further research must be conducted

This encourages both manufacturers and consumers to participate in the market