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Methods discussed in industry documents include price drops, increasing acceptance of smoking by nonsmokers, making products more socially acceptable, and making "healthier" cigarettes (scare quotes in original)

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The comprehensive site houses an array of information, including state-level data, information for health care providers, consumer materials, media messaging resources, and links to global tobacco control resources.

Chairman Kim Hyun-sook (a professor at Shinhan University), who leads the Korean Non-smoking Association, said, "It is a serious problem that the number of new cigarette smokers is increasing every year," citing "raising cigarette prices" as the most effective smoking cessation policy