kate moss smoking cigarette on piano British fashion model smokes a at make-up prior... News Photo Kate Moss looks unrecognizable while

Official Journal of the European Union

If we look at heat-not-burn a relative newcomer to the UK market we see a category growing at over twice the speed of the e-cigarette category [Nielsen IQ 2022], which launched at least a decade earlier, says Kate ODowd, head of commercial planning at Philip Morris Limited

Crafted from high-quality cigarette paper, these filter tubes are engineered to burn consistently, ensuring that every puff is as enjoyable as the last

Before joining Good Housekeeping in 2022, Nik worked in the labs of MIT and Regeneron on projects ranging from chemical inventory and reporting to bioassay development