e cigarette danger The Dangers of Vaping: Six Facts to Know About E-Cigarettes (Vapes) | Smoking

Vape puffs vs

Smoking was seen as the epitome of cool and sophistication, and people were largely unaware of anynegative consequences

The better way to harmonize the idea of an objective standard with the idea of what consumers actually believe (which the court seems to think of as subjective on an individual basis) is the venerable concept of a substantial number of reasonable consumers. The fact that a substantial component of the customer base is deceived is evidence that their conclusions are reasonable (as opposed to idiosyncratic), and objective things can be said about the aggregate of consumers.] Likewise, even if the menthol representations werent inherently misleading, they were plausibly in fact misleading

Surgeon General to call youth vaping a "public health crisis." The mid-to-long-term health consequences of e-cigarettes are just starting to be understood