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Early market research by tobacco companies on flavor capsule cigarettes found that consumers like the control they have over the flavor of the cigarette and being able to decide when they can crush the capsule, as well as the sensations of feeling and hearing the capsule pop 31

Take, for instance, Chocolate Candy Cigarettes

Jing Zhang, then community health program director for Asian Human Services, said in a 2011 Chicago Tribune article that the total rate of Asian-American smokers was low but that tobacco use in some groups including the Chinese was very prevalent