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The product Lights consistent performance across multiple sessions each day makes it an obvious choice for people who value the ritual of smoking more than maximum intensity

While the initial purchase price may seem higher than a pack of cigarettes, the long-term savings can be substantial

The use of nicotine-containing products including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products carries significant health risks

We're not there yet, but we've come a long way over the last 10 years partly due to our program and partly due to the myriad of other efforts. While much work lies ahead, there is a decade of momentum to build on