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Marketing Cost: Add the cost of advertising to promote your cigarette brand in the market

The tobacco blend, the size, the filter tip, the package, the carton and the advertising, a Reynolds spokesman said, were all designed to appeal to the woman smoker. Packaging innovations with a special appeal to women include a package that is half-way between the normal soft pack and a flip-top box, a self-locking flap that closes over the cigarettes to keep loose tobacco from falling out in purses, and embossing that gives the entire package the feel of a fabric cigarette case

Those who received cigarette packs with graphic warning labels hid their packs 38% more often, but stopped hiding them when they returned to regular packs without the graphic labels, according to the study

E-cigarette Boxes These boxes are designed to hold electronic vaping devices