The company would need to receive an MRTP order from the FDA before they could market a tobacco product with any implicit or explicit claims that, among other things, a product reduces exposure to a substance or that use of the product is less harmful or would reduce harm or the risk of disease associated with other commercially marketed tobacco products
Nicotine replacement products are often mistrusted and misunderstood, but they really do help
Shi, 27, of 74-75 52nd Road, Queens, and He M
Rahn & Taylor Dailey Atkinson (2018), "Assessing College Students Perceptions About Cigarette Smoking: Implications for Prevention," American Journal of Health Education, 49:3, 147-154, DOI: 10.1080/19325037.2018.1428701