It is perhaps milder than the ingredients themselves would suggest
The experiment, it is clear, was not conducted with proper care by most of those to whom the seed was confided, but the Local Government considered that on the whole the result was satisfactory, as showing that there was every probability that Shiraz tobacco, with care and proper gardening, might be introduced into the Bombay Presidency
Abroad, the company faces different regulatory challenges - notably restrictions on nicotine levels in some markets, including the UK, which could make its pods less distinctive compared with rival e-cigarettes
Without bold action, the global tobacco epidemic, already killing around 8 million people each year, will continue to be driven by addiction dressed up with appealing flavours. Flavour accessories remain largely unregulated, WHO notes