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"But we need independent evidence to support any claims made by the tobacco industry." By advertising their newer products as safer than traditional cigarettes, manufacturers could find a way to bring back the very marketing schemes built around traditional cigarettes into the mainstream and to a new, younger audience, buying slick magazine ads, sponsoring big-name events, and cultivating a revamped culture of cool around the products

haven't tried it yet but got some coming

Farming helps you become part of something bigger than yourself again, similar to what you experience in the military, Smith said

The use of these technological descriptors and imagery could be used to communicate innovation to consumers