france cigarettes bans glamorous cigarette names France may raise price of

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French cigarettes and the law today In an irony that says a lot about French attitudes, in 2016 the French government considered banning the Gauloises and Gitanes names outright not for being dangerous, but for being too stylish and cool. The proposal, stemming from an EU directive designed to strip tobacco of anything that glamorises it, would also have affected brands such as Marlboro Gold, Vogue and Lucky Strike

As disposable incomes soar, consumers are increasingly drawn to the allure of luxury lifestyles, which often includes indulging in premium cigarette brands renowned for their association with affluence and sophistication

The new rules require specific dimensions for cigarettes, standardized plain fonts and location for any text found on a package, and required colours for both the cigarette and its boxes