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Related campaigns emphasized that Luckies would help consumersespecially women, their new marketto stay slim, since they could Reach for a Lucky instead of a sweet. Along with these persistent health claims, a typical advertisement from 1930 boldly stated that 20,679 Physicians say LUCKIES are less irritating and featured a white-haired, white-coated doctor with a reassuring smile (Figure 1 ).7 In this manner, American Tobacco advertisements reflected an awareness of ongoing public concern about the potential health effects of cigarette smoking
If we assume that the average water content of the peppermint leaves was about 90 %, this concentration accounts for about 60 mg kg 1 d.w., which is a thousand times higher than the official MRL
With clever marketing strategies, including a lifetime guarantee, the Zippo was positioned for success right from the start