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Ultimately, the court allows consumer protection claims to proceed against the use of the terms natural, organic, and additive-free for cigarettes, on the theories that they could mislead a reasonable consumer into believing that the cigarettes were healthier or safer than other cigarettes, because decades of marketing have equated those terms with healthy products
When I first got into the vape scene (many, many years ago) there werent a lot of options to choose from
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