Advertisement, Yuban Instant Coffee, "The World's Richest Coffee" Aged Beans Campaign, Courier Journal Magazine, 1960 demitasse or crazing on either piece

or crazing on either piece

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this mid-century pair has the hand-painted detail and soft color palette that defines the best Japanese ceramic imports of the era

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Advertisement, Yuban Instant Coffee, "The World's Richest Coffee" Aged Beans Campaign, Courier Journal Magazine, 1960 demitasse or crazing on either pieceThe world's richest coffee aged, instant, and entirely confident about it. From the October 1960 issue of the Courier Journal magazine, this full page color Yuban advertisement makes its case with quiet authority: "The World's Richest Coffee Starts with Aged Coffee Beans!" A premium positioning that felt luxurious in an era when instant coffee was still new. The reverse carries a half page, two color Westinghouse Hand Mixer advertisement a charming